The Importance of Good Storytelling From a Marketing Perspective

When I left DC 3 years ago Union Market was a place only a few people would venture. That has changed to say the least. Now you're more likely to run into a stroller than trouble. Recently during a short moment of relaxation I went to Union Market to get a quick bite to eat.

I had a good knish (not NY good yet satisfactory) at Buffalo Bergen. But I was left with the question of what is the restaurant's story? I don't know how it arrived at Union Market or where it came from. I am certain I will walk away from this place and not remember much about it.  Although the food is good it didn't differentiate itself from any other place. If they had incorporated their story somehow the restaurant would have stuck better. All it would have taken was a table tent with a few paragraphs or even just a small space on the menu.  I imagine the only reason I am writing this is because I have my iPhone and am waiting for them to ring my order up.

Marketing is about engaging the customer in your product. People are becoming more and more selective and want to be engaged in their experience. I thought I just wanted a bite to eat but when I didn’t get the story with the food I noticed how much I missed it. So make sure to understand the importance of storytelling!

Food: 6:10
Service:4:10(but it was busy)
Creating a memory: 2:10

P.S. As of posting this Buffalo Bergen's website isn't up yet either.